SamCarter Design

The adventures of a Graphic Design graduate.

Jul 28
A very rough concept, by no means complete! It’s the image that’s preventing me from doing anything with this one, as it’s not big enough. For a concept though I guess it doesn’t matter as they’d have to source their own image anyway!

A very rough concept, by no means complete! It’s the image that’s preventing me from doing anything with this one, as it’s not big enough. For a concept though I guess it doesn’t matter as they’d have to source their own image anyway!


I like this concept most. The top one with the collar works best, can’t really tell what the green clothing is!



Jul 24

GPDress.. Yes this is a real thing.


Ad 1. Concept - You can create your own “exclusive collection” of clothes with a Singer sewing machine, and can rest safe in the knowledge that yours is a one-off piece not available in stores.

Still playing about with typefaces and colours, but it’s getting there!

Ad 1. Concept - You can create your own “exclusive collection” of clothes with a Singer sewing machine, and can rest safe in the knowledge that yours is a one-off piece not available in stores.

Still playing about with typefaces and colours, but it’s getting there!


Jul 23
I was originally considering using a serif type like this from Debenhams, as it looks classy and as first glance would make the audience assume it is an ad for a new clothing collection at a big department store. But I might use a sans-serif so it looks more modern and young. Previous research into high street stores shows they use sans serif.

I was originally considering using a serif type like this from Debenhams, as it looks classy and as first glance would make the audience assume it is an ad for a new clothing collection at a big department store. But I might use a sans-serif so it looks more modern and young. Previous research into high street stores shows they use sans serif.


Jul 22
Logo looks like a label, could be nice in bottom right of ad. Maybe needs an image of a sewing machine on there as well though?
http://www.singer.com

Logo looks like a label, could be nice in bottom right of ad. Maybe needs an image of a sewing machine on there as well though?

http://www.singer.com


Exclusive Collection.


Examples of H&M ads with price alongside model.

I want to achieve an ad that at first glance, you would think is a high street fashion ad.



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