A very rough concept, by no means complete! It’s the image that’s preventing me from doing anything with this one, as it’s not big enough. For a concept though I guess it doesn’t matter as they’d have to source their own image anyway!
I was originally considering using a serif type like this from Debenhams, as it looks classy and as first glance would make the audience assume it is an ad for a new clothing collection at a big department store. But I might use a sans-serif so it looks more modern and young. Previous research into high street stores shows they use sans serif.